Singapore MICE Challenge


Photo Gallery


28 July 2017 | Singapore

Organised by SACEOS in strategic partnership with PCMA, the Singapore MICE Challenge is a nationwide challenge for all students in the Post-Secondary Education Institutions majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields.

In its 3rd edition, the Singapore MICE Challenge 2017 engages competing teams on their knowledge and understanding of the MICE and Events industry to create a successful business event.

Objectives of Challenge

  • To provide a platform for students to develop their creativity and present fresh and unique ideas to the industry

  • To extend an opportunity to students to gain real-life experiences of conceptualizing, business-testing and organizing a business event

  • To engage students by challenging them to apply theory to practice with the mentorship of current MICE & Events professionals

There were 10 participating teams from various tertiary institutions that took part in Singapore MICE Challenge in 2017. They were given the chance to develop their creativity and present fresh and unique ideas to MICE leaders and professionals in the industry. 




The 3 winning teams formed by young industry students were able to revolutionise learning and development by applying theory to practicality. Industry professionals were impressed with the bold predications and avant-garde concepts these teams delivered. 




The Winning and 1st Runner Up teams were awarded with a fully sponsored trip to Nashville to attend PCMA Convening Leaders 2018, Professional Convention Management Association's (PCMA) largest annual meeting that generates education, networking, and business opportunities with more than 4,500 meetings industry professionals! The 2nd Runner Up team was awarded a trip to Kaohsiung, to compete in AFECA (Asia MICE Youth Challenge 2017) alongside with 13 teams from various institutions and universities all around Asia.  They received the Special Recognition Award for their outstanding performance.

All 3 Winning teams were to participate in SACEOS Young Ambassadors Programme from 20 July 2017 to 31 May 2018! They are to be an advocate to tertiary institutions and secondary schools as well as being the representation of youth at selected major events. The Winning teams are also expected to produce a 5 minute video clip to document their experience in PCMA Convening Leaders 2018 and AFECA Asia MICE Youth Challenge 2017.


Final Judging Panel

Claire Smith, CMP
Vice President of Sales & Marketing, Vancouver Convention Centre

Sherrif Karamat
Chief Operating Officer, Professional Convention Management Association

Jeannie Lim
Executive Director, Conventions, Meetings & Incentive Travel (CMIT), Singapore Tourism Board

Shirley Chan
Business Director, SPHERE Exhibits

Lloyd Tan
General Manager (Government & Lifestyle), Experia Events



David Chua (AONIA)
Chair SACEOS Young Leaders Sub-Committee


Zarina Othman (MCI)
Committee Member, SACEOS 38th Executive Committee


Bibiana Lau (Suntec)
Committee Member, SACEOS 38th Executive Committee

Yeow Hui Leng (RELX)
Committee Member, SACEOS 38th Executive Committee

Susan Tan (UBM SES)
Committee Member, SACEOS 38th Executive Committee


 Industry Mentors of participating teams

Eileen Hair
Project Director, Automotive and Commodities Cluster, SingEx Holdings Pte Ltd

Pamm Foo
General Manager, Axseed Events Pte Ltd

Carol Anne Ho
Operations Manager, DMG :: Events Asia Pacific Pte Ltd

Adeline Lim
Deputy Director Ministry of National Development

Korice Chua
Engagement Lead, Vibanti

Julia Kwan
Event Director, Clarion Events


Sponsorship opportunities are available at this event. For more information, please email Ms Chloe Pung at or +65 6825 2341.